In an attempt to alter consumers' cognitive component of their attitude toward the Pepsi brand of cola, a freshness date was added on the cans. Pepsi wanted consumers to consider this attribute that was never a consideration before. Pepsi was using which strategy to alter the cognitive structure of a consumer's attitude?

Question

Quizplus · Accepted Answer

Another approach to changing the cognitive component of an attitude is to add new beliefs to the consumer's belief structure.

In an Attempt to Alter Consumers' Cognitive Component of Their