Which of the following is an approach used by marketers to increase consumers' affect toward their brand?
A) classical conditioning
B) create a positive affect toward the ad or website
C) mere exposure
D) A and B
E) A, B, and C
Correct Answer:
Verified
Q24: Which of the following is a common
Q25: Which of the following is NOT a
Q26: Which of the following is FALSE regarding
Q27: The owner of a local restaurant wants
Q28: Attitude components tend to be _.
A) inconsistent
B)
Q30: For which type of products can affect,
Q31: In an attempt to alter consumers' cognitive
Q32: Simply presenting a brand to an individual
Q33: Changing behavior prior to changing affect or
Q34: How does mere exposure enhance attitudes?
A) by
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