Decreasing the importance of the purchase decision is an approach to reducing dissonance.
Correct Answer:
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Q13: Australia's per-capita waste production is among the
Q14: The likelihood and magnitude of post-purchase dissonance
Q15: Increasing the desirability of the brand purchased
Q16: Negative evaluations can produce:
A) unfavourable word of
Q17: Doubt about the wisdom of a purchase
Q19: Purchase of a product may be followed
Q20: In order to reduce post-purchase dissonance and
Q21: If a consumer has a low-performance expectation
Q22: Non-satisfaction is:
A) the opposite of satisfaction.
B) the
Q23: If a consumer has a high-performance expectation
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