If a consumer has a low-performance expectation for a product and after use performance is perceived to be better than expected, this consumer will be:
A) non-satisfied.
B) satisfied.
C) dissatisfied.
D) unsatisfied.
Correct Answer:
Verified
Q16: Negative evaluations can produce:
A) unfavourable word of
Q17: Doubt about the wisdom of a purchase
Q18: Decreasing the importance of the purchase decision
Q19: Purchase of a product may be followed
Q20: In order to reduce post-purchase dissonance and
Q22: Non-satisfaction is:
A) the opposite of satisfaction.
B) the
Q23: If a consumer has a high-performance expectation
Q24: The following are types of consumer with
Q25: With respect to clothing, it has been
Q26: The durability of a sportscoat represents:
A) symbolic
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