In order to reduce post-purchase dissonance and increase customer satisfaction, marketers can:

Question

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Providing post-purchase messages confirming the wisdom of the purchase can reassure the customer and reduce post-purchase dissonance. Encouraging extensive pre-purchase evaluation could increase uncertainty and anxiety, while the use of compensatory or conjunctive decision rules may not address the emotional aspect of post-purchase dissonance.

In Order to Reduce Post-Purchase Dissonance and Increase Customer Satisfaction