Shopping orientation refers to:
A) the situation that led to a particular shopping trip.
B) the particular approach and pattern of external information search and outlet selection formed by an individual consumer.
C) whether the decision process was brand first/store second, store first/brand second or simultaneous.
D) the level of service provided by a retail outlet.
Correct Answer:
Verified
Q24: The retail gravitation model predicts, in part,
Q25: Point-of-purchase displays generally have:
A) no influence on
Q26: Purchase of an item that the shopper
Q27: Mark is a heavy Coke drinker but
Q28: Spillover sales refer to:
A) sales made at
Q30: Petrol, pens and socks are products that
Q31: _ is an example of a shopping
Q32: Background music, scent, short aisles and neutral-colour
Q33: In general consumers use convenience outlets for:
A)
Q34: Price advertising requires all of the following
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