The retail gravitation model predicts, in part, the impact of _____________ on market share.

Question

Quizplus · Accepted Answer

The retail gravitation model is used to predict the impact of store location on market share. It takes into account the distance between stores, the size of the store, and other factors. Store image, relative advertising level, and store price level are also important factors in determining market share, but they are not directly related to the retail gravitation model.

The Retail Gravitation Model Predicts, in Part, the Impact of _____________