Purchase of an item that the shopper did not have in mind on entering the store is a(n) ________________ purchase.

Name: Purchase of an item that the shopper did not have in mind on entering the store is a(n) ________________ purchase.
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Question

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An unplanned purchase refers to a buying decision made by the shopper that was not intended or considered prior to entering the store. It is usually impulsive and is influenced by factors such as product placement, salesperson's influence, or product packaging.

Purchase of an Item That the Shopper Did Not Have