To reach a consumer who uses the brand first, outlet second decision sequence for a TV purchase the retailer should:

Question

Quizplus · Accepted Answer

For a consumer who prioritizes brand over outlet when making a purchase decision, the retailer should focus on strategies that highlight the availability and affordability of these preferred brands. Stocking key brands (A) ensures that the consumer's preferred choices are available. Cooperative advertising with the manufacturer (B) can increase brand visibility and attract consumers who prioritize brand. Offering price specials on key brands (C) can make the preferred brands more appealing by making them more affordable. Therefore, all the given strategies (D) are correct as they collectively cater to the preferences of a brand-first consumer.

To Reach a Consumer Who Uses the Brand First, Outlet