Conjoint analysis is an approach to determining the relative importance consumers assign to various evaluative criteria.

Name: Conjoint analysis is an approach to determining the relative importance consumers assign to various evaluative criteria.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Conjoint analysis is indeed an approach to determining the relative importance consumers assign to various evaluative criteria by presenting them with sets of hypothetical product attributes and asking them to indicate their preferences.

Conjoint Analysis Is an Approach to Determining the Relative Importance