In using social stratification to develop marketing strategy, the following steps should be followed:

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The first step should be to relate status variables to product consumption, since this will help determine which social strata to target. The second step is to target the identified social strata, followed by developing a product position that aligns with the needs and preferences of the target audience. Finally, marketing mix decisions can be made to effectively reach and engage the target social strata.

In Using Social Stratification to Develop Marketing Strategy, the Following