The more consistency exists among the components of an attitude, the more favourable the overall attitude is.
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Q2: Each individual may evaluate the same belief
Q3: The most common way of directly influencing
Q4: Multi-attribute attitude models are based on the
Q5: Cognitive dissonance occurs when the principle of
Q6: Attitudes have cognitive, affective and perceptual components.
Q8: Changing the behavioural component of an attitude
Q9: Marketing strategy is often based on the
Q10: A favourable attitude requires a need or
Q11: The behavioural component of an attitude provides:
A)
Q12: Attitude is an enduring organisation of motivational,
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