The most common way of directly influencing the affective attitude component is:
A) through classical conditioning.
B) through operant conditioning.
C) through premiums.
D) by adding new beliefs.
Correct Answer:
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Q1: The behavioural component of an attitude is
Q2: Each individual may evaluate the same belief
Q4: Multi-attribute attitude models are based on the
Q5: Cognitive dissonance occurs when the principle of
Q6: Attitudes have cognitive, affective and perceptual components.
Q7: The more consistency exists among the components
Q8: Changing the behavioural component of an attitude
Q9: Marketing strategy is often based on the
Q10: A favourable attitude requires a need or
Q11: The behavioural component of an attitude provides:
A)
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