Changing the behavioural component of an attitude prior to changing affect or cognition is based primarily on:
A) classical conditioning.
B) operant conditioning.
C) mere exposure.
D) perceptual defence.
Correct Answer:
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Q3: The most common way of directly influencing
Q4: Multi-attribute attitude models are based on the
Q5: Cognitive dissonance occurs when the principle of
Q6: Attitudes have cognitive, affective and perceptual components.
Q7: The more consistency exists among the components
Q9: Marketing strategy is often based on the
Q10: A favourable attitude requires a need or
Q11: The behavioural component of an attitude provides:
A)
Q12: Attitude is an enduring organisation of motivational,
Q13: Multi-attribute attitude models are based on the
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