For fear appeals to be effective:

Name: For fear appeals to be effective:
Brand: Quizplus
Rating: 4.7 (48 reviews)

Question

Quizplus · Accepted Answer

A highly credible source can increase the effectiveness of a fear appeal by making the message more persuasive and believable. The level of fear should not be too high as it can cause avoidance behavior, reduce perceived control, and lead to denial, which can undermine the effectiveness of the message. Therefore, a moderate level of fear is appropriate in fear appeals.

For Fear Appeals to Be Effective