Define comparative advertising and provide three guidelines that marketers should use when using comparative ads.
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Q44: Which performance criteria must be met for
Q45: Cognitive dissonance is:
A) a term first used
Q46: Honest Sumit, an Indian electronics retailer, uses
Q47: Non-verbal components of ads:
A) can have significant
Q48: The sleeper effect:
A) is a communication phenomenon.
B)
Q49: Comparative advertising:
A) tends to be considered as
Q50: To use ideal attribute levels in product
Q51: Describe the multi-attribute attitude model (the version
Q52: The three attitude components discussed in the
Q53: Utilitarian appeals:
A) create an image of the
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