The marketing manager should view the consumer as:
A) a decision-making unit.
B) a problem solver.
C) being primarily concerned with economic factors.
D) automatically responding in set ways to marketing stimuli.
Correct Answer:
Verified
Q23: A group is made up of:
A) people
Q24: Which of the following often leads to
Q25: We learn our culture and social class
Q26: Which is the following is not one
Q27: The product section of the consumer behaviour
Q29: Non-verbal communication:
A) is irrelevant for marketing strategy.
B)
Q30: Motives are:
A) forces that initiate and direct
Q31: Consumer lifestyle includes:
A) a focus on luxury
Q32: Groups serve as a _ and as
Q33: The post-purchase process involves:
A) consumer redress.
B) consumer
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