You Work for an Advertising Agency

You work for an advertising agency.You have been assigned to come up with an advertising campaign for a new brand of designer water,which in reality is standard city reservoir water in a fancy bottle.In this case,you are best off using the ____ because ____.

A) central route; you have strong arguments for why your product is superior
B) central route; your audience is going to be highly motivated
C) peripheral route; you do not have strong arguments for why your product is superior
D) peripheral route; your audience is going to be low in the need for cognition