When it comes to designing a persuasive message,the authors assert that "It is best to fight fire with fire." By this,they meant that

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The statement "It is best to fight fire with fire" implies that the most effective way to persuade someone is to use the same approach or type of message appeal that matches their attitude. This is consistent with the authors' argument that persuasive messages are more effective when tailored to the recipient's attitudes and beliefs. Emotion and logic can both be powerful persuasive forces, depending on the individual's attitudes and the context in which the message is being presented, but the statement does not specifically refer to which type of appeal is more effective overall. Getting someone's attention and addressing prior attitudes may be important components of a persuasive message, but these ideas are not directly related to the statement "fight fire with fire."

When It Comes to Designing a Persuasive Message,the Authors Assert