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In a Field Study by Shultz and His Colleagues (2007),several

Question 172

Multiple Choice

In a field study by Shultz and his colleagues (2007) ,several households in a neighborhood received weekly feedback about their level of energy consumption relative to their neighbors.In one condition of the study,participants also received feedback based on injunctive norms.How did the researchers manipulate the injunctive norm?


A) They reported how much energy they had used relative to their neighbors.
B) They provided them information about how to conserve electricity.
C) They put a smiley or sad face drawing on the report depending on how well they conserved.
D) They put a sign in the yard of the family who conserved the most energy.

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