In a field study by Shultz and his colleagues (2007),several households in a neighborhood received weekly feedback about their level of energy consumption relative to their neighbors.Some households received only descriptive norm feedback,and some received descriptive and injunctive norm feedback.Which method of feedback was most effective in producing energy conservation?

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The study found that households who received both descriptive and injunctive norm feedback reduced their energy consumption by an average of 2.7% more than households who only received descriptive norm feedback. This suggests that emphasizing both what is typical behavior (descriptive norm) and what is expected behavior (injunctive norm) can have a greater impact on promoting energy conservation.

In a Field Study by Shultz and His Colleagues (2007),several