The collection of activities that build and maintain ongoing,mutually beneficial ties with customers and other parties is known as _____.
A)relationship management
B)transaction management
C)financial management
D)marketing management

Question

Quizplus · Accepted Answer

Relationship management refers to the process of building and maintaining long-term relationships with customers and other stakeholders, which can lead to increased customer loyalty, repeat business, and positive word-of-mouth referrals. Transaction management refers specifically to the process of managing individual transactions or sales. Financial management refers to the process of managing an organization's finances, while marketing management refers to the process of designing and implementing marketing strategies to promote a product or service.

The Collection of Activities That Build and Maintain Ongoing,mutually Beneficial