In web analytics,CPA is the acronym for
A)customers per acquisition.
B)cost per account.
C)customers per account.
D)cost per acquisition.

Question

Quizplus · Accepted Answer

CPA stands for cost per acquisition, which is a metric used in web analytics to measure how much it costs to acquire a new customer or user. This metric takes into account all the costs associated with acquiring a customer, such as marketing expenses, website costs, and sales commissions, and divides it by the number of new customers acquired. The lower the CPA, the better, as it means that the cost of acquiring a new customer is lower, and the business is more efficient at attracting new customers.

In Web Analytics,CPA Is the Acronym for