Question 1

An ideal domain name should be:

Accepted Answer

An ideal domain name should be short and memorable, indicative of the company, and easy to spell in order to effectively represent the business and be easy for users to remember and locate online. Therefore, all of the above options are important criteria for choosing an ideal domain name.

Question 2

Recommended techniques for having a killer Web site are:

Accepted Answer

Clutter can overwhelm and confuse a visitor. A clean and simple layout with easy navigation can make a big difference in the user experience. Continuous sound play can be annoying and distracting, and not updating or changing the website can make it appear outdated and stagnant.

Question 3

In E-Commerce,what is the length of time between a customer's visits to a Web site?

Accepted Answer

The length of time between a customer's visits to a Web site is called recency.

Question 4

What software is essential for any company doing business on the Web to constantly monitor the activity on a company's network server and sound an alert if it detects someone breaking into the company's computer system?

Accepted Answer

Intrusion detection software is specifically designed to monitor network traffic for signs of unauthorized access or suspicious activity, and generate alerts or reports when potential security incidents are detected. Firewalls and alarm detention programs can help to prevent unauthorized access, but they are not necessarily designed to actively monitor network activity or detect signs of intrusion. Artificial intelligence may eventually be used to enhance intrusion detection capabilities, but is not currently a common component of these types of software solutions.

Question 5

Each time an ad is displayed is called a(n):

Accepted Answer

Each time an ad is displayed on a website, it is counted as an impression.

Question 6

What is CVV or CVV2?

Accepted Answer

CVV (Card Verification Value) or CVV2 is a 3-digit number on the back of a credit or debit card, used as a security feature to verify that the person making the transaction has the card physically with them. It is not a customer tracking technology or customer verification value, nor is it specific to credit verification.

Question 7

Another word for browse-to-buy is:

Accepted Answer

The answer of Another word for browse-to-buy is:
...

Question 8

The browse-to-buy rate is also called the ________ rate.

Accepted Answer

The browse-to-buy rate refers to the percentage of website visitors who browse through a website and actually end up making a purchase. This conversion rate is an important metric for businesses as it indicates how effective their website is in turning visitors into customers. Choice A, click-through rate, measures the percentage of users who click on a particular link or advertisement and are redirected to a different webpage. Choice B, browsing rate, is not a commonly used term and does not refer specifically to conversion. Choice D, banner rate, refers to the number of times an advertisement banner is displayed on a webpage and is clicked on by a user, which is another metric altogether.

Question 9

Conversion rates range from

Accepted Answer

The most common conversion rate range is between 1-4 percent, so option D is the best choice. The other ranges mentioned are either too low or too high compared to the industry standard.

Question 10

To increase customer confidence and credibility,join programs such as:

Accepted Answer

Both TRUSTe and BBBOnLine are reputable programs that provide trust and credibility to businesses. TRUSTe is a privacy certification program that ensures businesses are safeguarding sensitive customer information, while BBBOnLine is a membership program run by the Better Business Bureau that provides consumer confidence by verifying a company's reputation and commitment to ethical practices. Don and Brad Street is a credit reporting agency that mainly focuses on the financial profile of a business, so it may not be as relevant for increasing overall customer confidence and credibility.

Question 11

What software scans computer drives for viruses and nasty programs?

Accepted Answer

Virus detection software is specifically designed to scan computer drives for viruses and other malicious software. Firewalls are used to protect networks and may not necessarily scan individual drives. Server applications are used to manage network-related tasks and may not include virus scanning capabilities. Detention software is not a recognized term in computer software.

Question 12

In web analytics,CPA is the acronym for

Accepted Answer

CPA stands for cost per acquisition, which is a metric used in web analytics to measure how much it costs to acquire a new customer or user. This metric takes into account all the costs associated with acquiring a customer, such as marketing expenses, website costs, and sales commissions, and divides it by the number of new customers acquired. The lower the CPA, the better, as it means that the cost of acquiring a new customer is lower, and the business is more efficient at attracting new customers.

Question 13

The average conversion rate is.

Accepted Answer

The answer of The average conversion rate is.
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Question 14

Reasons for not returning to a Web site are:

Accepted Answer

Not having images or descriptions of products/services can make it difficult for customers to understand what is being offered and make informed purchase decisions. This can lead to frustration and ultimately discourage customers from returning to the website. The other options (A, C, D) may also contribute to a poor customer experience, but not having clear product information is the most significant factor in driving away customers.

Question 15

A(n)________ is a statement explaining the nature of the information a company collects online,what it does with that information,and the recourse customers have if they believe the company is misusing the information.

Accepted Answer

A privacy policy is a statement that explains to customers what information a company collects from them online, what the company does with that information, and what customers can do if they believe the company is misusing their information. This is an important document for companies to have, as it helps to establish trust with their customers and ensures that they are in compliance with various privacy laws and regulations.

Question 16

________ is a tool that measures a Web site's ability to attract customers,generate sales,and keep customers coming back,help entrepreneurs know what works - and what doesn't - on the Web.

Accepted Answer

Web analytics is a tool that measures a Web site's ability to attract customers, generate sales, and keep customers coming back. It is used to help entrepreneurs know what works and what doesn't work on the Web. A counter counts the number of visits to the website. A web designer creates and designs the website. A server application is used to manage the server and its functionalities. None of these options measure a website's ability to attract customers, generate sales, and keep customers coming back.

Question 17

Which one of the following is not a basic web analytic?

Accepted Answer

The answer of Which one of the following is not...

Question 18

E-mail lists and ________ are powerful tools for building a community of visitors at a site.

Accepted Answer

The answer of E-mail lists and ________ are powerful tools...

Question 19

Which technology encrypts the customer's data as the information travels across the Internet?

Accepted Answer

Secure Socket Layer (SSL) technology encrypts the customer's data as the information travels across the Internet, ensuring that the information is secure and cannot be intercepted by unauthorized parties. Firewalls and virus protection are not directly related to encrypting data in transit.

Question 20

The ________ is the cost a company incurs to generate each purchase.

Accepted Answer

CPA (Cost Per Acquisition) is the cost a company incurs to generate each purchase or acquisition of a customer. The other options, CTA (Call to Action), CSA (Customer Satisfaction Average), and CMA (Certified Management Accountant), are not related to the cost of generating a purchase.

Quiz 13: E-Commerce and Entrepreneurship