Small businesses can compete with larger rivals with bigger budgets by employing unconventional,low-cost creative techniques known as:

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Guerrilla marketing techniques are unconventional, low-cost tactics that small businesses can use to compete with larger rivals with bigger budgets. These tactics include things like street art, graffiti, viral videos, and social media campaigns. By using these techniques, small businesses can create buzz and get noticed without spending a lot of money on traditional advertising. Market research and psychographics are helpful tools for understanding customer behavior, but they do not necessarily help small businesses compete with larger rivals. Astonishing customer service is important, but it may not be enough to overcome the advantages of bigger budgets and greater resources.

Small Businesses Can Compete with Larger Rivals with Bigger Budgets