John wants to answer the question,"What drives my customers' buying behavior?" The best information to address this question comes from:

Question

Quizplus · Accepted Answer

Psychographics data is the best information to address the question of what drives customers' buying behavior as it provides insights into customers' personalities, values, interests, and lifestyles that influence their purchasing decisions. This data helps marketers tailor their marketing strategies to appeal to the psychological factors that motivate their customers to buy. Demo/geographic data, geographics data, and demographics data provide information about customers' location, age, gender, income level, education, and occupation, which may be useful in developing marketing strategies but do not necessarily reveal the underlying psychological factors that drive buying behavior.

John Wants to Answer the Question,"What Drives My Customers' Buying