The use of creative and relatively inexpensive ways to reach your customers with techniques such as door-knob hangers and flyers under windshield wipers is called
A)multichannel marketing.
B)guerilla marketing.
C)direct sales.
D)direct mail.

Question

Quizplus · Accepted Answer

The use of creative and relatively inexpensive ways to reach customers describes guerilla marketing, which is a tactic that aims to create a memorable impression by engaging with customers in unexpected ways. Door-knob hangers and flyers under windshield wipers are typical examples of guerilla marketing tactics. The other options (multichannel marketing, direct sales, and direct mail) do not specifically describe this type of marketing approach.

The Use of Creative and Relatively Inexpensive Ways to Reach