A new firm that opens a Web site immediately,thus being exposed to customers around the world is called
A)freight forwarders.
B)indirect exporters.
C)born internationals.
D)e-tailers.

Question

Quizplus · Accepted Answer

Born internationals are firms that start operating internationally from day one. They often use the internet to reach customers in different countries, and they are designed to have a global orientation from the start. As such, a new firm that opens a web site and is immediately exposed to customers around the world would be considered a born international. Neither freight forwarders nor indirect exporters are relevant to this description, and e-tailers may or may not be born internationals depending on their business model.

A New Firm That Opens a Web Site Immediately,thus Being