Which of the following statements about prototypes is false?
A) Once the prototype is developed and tested,the product is ready for test marketing.
B) Small businesses,for financial reasons,primarily choose smaller local markets and conduct fewer tests than their larger counterparts.
C) Standard test marketing introduces the product and the marketing strategy in the simulated environment.
D) If you are not in business or are in a very different business,test marketing services are very difficult.
Correct Answer:
Verified
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