At which stage of the product life cycle do promotions such as coupons,rebates,and multipacks become an important marketing tool?

Question

Quizplus · Accepted Answer

Promotions such as coupons, rebates, and multipacks become an important marketing tool in the maturity stage of the product life cycle. This is because sales growth is likely to slow down during this phase and there is increased competition from other products in the market. Promotions help to attract new customers, retain existing ones, and increase sales volume. Additionally, in the maturity stage, customers are more price sensitive, and promotions help to offer them a better value for their money.

At Which Stage of the Product Life Cycle Do Promotions