Which of the following statements about the maturity phase of the product life cycle is false?
A) Manufacturers find ways to cut costs to keep market share.
B) Since there are few new users for the product,most gains in market share are made by stealing customers from competitors.
C) A product can stay in the maturity stage for only a short period of time.
D) As weaker competitors start to leave the market,you will have opportunities to take their "leftover" customers.
Correct Answer:
Verified
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