Skygull,Inc.is planning to launch a new generation of cell phones.Being the first entrant in this market makes it difficult for the company to decide the means to reach its potential customers,the advertising medium to use,and the optimum price for each cell phone.Skygull,Inc.can best tackle this problem by conducting a(n)_____.

Question

Quizplus · Accepted Answer

Marketing research involves gathering and analyzing data related to the target market, including potential customers, advertising medium preferences, and pricing sensitivities. This would provide Skygull, Inc. with the necessary information to make informed decisions about their product launch strategy.