_____ is a category of marketing research that is best defined as the new information collected to solve a problem at hand or answer current questions.

Question

Quizplus · Accepted Answer

Primary research is defined as the new information collected specifically for the purpose of solving a problem or answering current questions. Secondary research, on the other hand, involves analyzing existing data and research materials. Data binding and data testing are not categories of marketing research.

_____ Is a Category of Marketing Research That Is Best