With regard to marketing research,_____ refers to information already collected for some other purpose than the current problem.

Question

Quizplus · Accepted Answer

Secondary research refers to information that has already been collected for some other purpose than the current problem. This includes data from internal sources such as company records, as well as external sources such as government publications, industry associations, and research reports. Primary research, on the other hand, involves collecting new data specifically for the current problem, through methods such as surveys, focus groups, and experiments. Field research and first-hand research are specific types of primary research.

With Regard to Marketing Research,_____ Refers to Information Already Collected