Which of the following statements is true about the focus group method of market research?

Question

Quizplus · Accepted Answer

The focus group method of market research involves a moderator who leads a group discussion and asks questions in a specific way to gather relevant information. Therefore, option D is the correct statement about focus group method of market research. Option A is incorrect as it is a form of primary research. Option B is incorrect as the focus group method involves interacting with the participants. Option C is incorrect as it typically involves a small group of around 6 to 10 participants.

Which of the Following Statements Is True About the Focus