Danielle,a graduate in fashion technology,always found it tough to find clothes for her as she belonged to the category of plus-size.Hence,she launched her clothing brand Taurus Trends that catered to the needs of plus-size and extremely tall women.Danielle invited 8-10 plus-size women for coffee so that she could ask them a series of questions and encouraged them to discuss their shopping experiences among each other as well as their likes and dislikes about the available apparel choices.Danielle's research method is an example of a(n)_____ research.

Question

Quizplus · Accepted Answer

Danielle's research method can be classified as a focus group research as she invited a targeted group of plus-size women to have a discussion about their shopping experiences and preferences. This type of research is designed to gather in-depth insights into a particular demographic or target audience through open-ended discussions.

Danielle,a Graduate in Fashion Technology,always Found It Tough to Find