Danielle,a graduate in fashion technology,always found it tough to find clothes for her as she belonged to the category of plus-size.Hence,she launched her clothing brand "Taurus Trends" that catered to the needs of plus-size and extremely tall women.Before the launch of her store,Danielle decided to observe the shopping habits of plus-size women and record how many left the stores without making a purchase because they could not find the right fit.This would typically be a(n)_____ research.

Question

Quizplus · Accepted Answer

The scenario describes Danielle observing the shopping habits of plus-size women and recording their behavior. This is an example of ethnographic research, which involves observing and recording behavior in a natural setting. Secondary research involves analyzing previously collected data while focus groups and surveys involve collecting data through direct interaction with participants.

Danielle,a Graduate in Fashion Technology,always Found It Tough to Find