Which of the following is an advantage of using open-ended questions?

Question

Quizplus · Accepted Answer

Open-ended questions allow respondents to freely express their opinions, thoughts, and experiences, which can uncover new insights and perspectives that may not have been considered before. This can be particularly valuable in the early stages of product development or when exploring new markets. Option A is incorrect because it is typically more difficult to compare responses to open-ended questions across respondent groups. Option B is also incorrect because open-ended questions usually take more time to answer and analyze. Option D is incorrect because large sample sizes may require more efficient and standardized data collection methods like closed-ended questions.

Which of the Following Is an Advantage of Using Open-Ended