Question 1

Gold Pelican,Inc.is a small e-commerce company that sells custom made briefcases to customers spread across the globe.The company is now planning to expand its operations by opening stores in many countries.Hence,the company decides to conduct a survey to understand what its existing customers think about it as a brand,its product quality,pricing,and their future expectations.Keeping in mind the budget constraints of a small business and the need to cover customers all over the world,which of the following is the most appropriate way to conduct a survey?

Accepted Answer

Conducting an online survey would be the most appropriate option for Gold Pelican, Inc. This would enable the company to reach out to its customers across the globe at a relatively low cost as compared to other forms of surveys. It would also permit customers to take the survey at their own convenience and time. Additionally, the online survey tool would help the company collect and analyze data more efficiently, enabling Gold Pelican to make informed decisions about its brand, product quality, pricing, and future expectations.

Question 2

Which of the following survey methods has the lowest return rate and does not allow for much flexibility?

Accepted Answer

Mail surveys often have the lowest return rate as they rely on individuals taking the time to fill out the survey and send it back in the mail. Additionally, they do not allow for much flexibility or the ability for the researcher to clarify questions or gather additional information.

Question 3

A _____ is defined as a Web-based program that uses artificial intelligence techniques to automate tasks such as searches.

Accepted Answer

The term bot, short for robot, refers to a Web-based program that automates various tasks using artificial intelligence techniques. Bots can perform a wide range of functions, such as conducting searches, providing customer service, and monitoring online activity.

Question 4

The characteristic that separates one company from another in product,price,promotion and/or distribution,is referred to as _____.

Accepted Answer

Differential advantage refers to a unique characteristic that sets one company's products, prices, promotion, and/or distribution apart from its competitors. This can be a key factor in attracting customers and gaining market share. Volatility, liquidity, and external legitimacy are not relevant to this concept.

Question 5

Love Polka Inc. ,a clothing brand,realized after a market research that the clothing needs of pregnant women and new mothers were not met adequately.Hence,it launched the first ever maternity-based store in the market under the brand name Maternity and More.Thus,the company,by tapping a marginally served market,has typically gained _____.

Accepted Answer

Love Polka Inc. has gained a differential advantage by identifying an underserved market and launching a specialized store to cater to their needs. This gives them a unique selling proposition and a competitive edge over their competitors.

Question 6

The question "On a range of 1 to 10,how would you rate the service in this restaurant?" is an example of a(n)_____.

Accepted Answer

The question is asking for a rating on a scale of 1 to 10, which makes it a scalar question. A categorical question would ask for a category or label, a dichotomous question would only have two possible answers (such as yes/no), and an open-ended question would not have a specific answer format.

Question 7

When compared to open-ended questions,close-ended questions:

Accepted Answer

Close-ended questions limit the possible responses a participant can give, thus restricting the amount of information a researcher can gather. Open-ended questions, on the other hand, allow for more freedom of response and potentially richer qualitative data. Option A is incorrect because close-ended questions have a limited number of answer choices. Option B is incorrect because close-ended questions are typically easier to tabulate than open-ended questions. Option D is incorrect because close-ended questions typically take less time to ask and evaluate since they have a limited set of responses.

Question 8

Which of following survey methods is the most expensive?

Accepted Answer

In-person surveys tend to be the most expensive due to the costs associated with transportation, hiring and training interviewers, and paying for their time. Additionally, in-person surveys tend to have a lower response rate compared to other methods, which can result in the need for a larger sample size and increased costs.

Question 9

Differential advantage is typically the result of a business:

Accepted Answer

Differential advantage refers to a business being distinct from its competitors in terms of its product, price, place, and promotion. This can be achieved through various strategies such as offering a unique product, pricing it differently, having a unique distribution channel, or promoting it in a unique and effective way. Adopting a code of conduct or going through different stages of the new product development and product life cycle may help a business, but it does not necessarily result in a differential advantage. The concept of heterogeneity is not directly related to differential advantage.

Question 10

If a researcher wants to be able to ask for clarification from participants of a survey,have participants expand on their answer,or even change the next question based on their responses,he or she should conduct _____ survey.

Accepted Answer

In-person surveys allow the researcher to interact directly with participants, enabling them to ask for clarification, encourage elaboration, and adapt questions based on responses.

Question 11

Which of the following statements about open-ended questions is true?

Accepted Answer

Open-ended questions are designed to allow respondents to answer in their own words and provide detailed responses. This makes them ideal for gathering preliminary information and exploring a topic in more depth. They also require more effort and time from the respondent, and are not as easily tabulated or compared to other types of questions. They can be used in both small and large sample sizes. Option A is incorrect because open-ended questions cannot be answered in a "yes" or "no" fashion. Option B is incorrect because open-ended questions are not easy to tabulate and compare due to the variability in responses. Option D is incorrect because the applicability of open-ended questions is not dependent on sample size.

Question 12

By using multiple screens of questions in online surveys,respondents can select the screen they will see based on their responses to an earlier question.In Internet survey terms,this is known as _____.

Accepted Answer

This technique is called branching or skip logic, where respondents are directed to a specific section based on their responses to a previous question. This helps to make the survey more efficient and personalized to each respondent's experience. Option A (factoring) is not a commonly used term in internet surveys. Option B (bootstrapping) is a statistical sampling technique and not related to selecting survey questions. Option C (benchmarking) is a process of comparing survey results to industry standards and not related to selecting survey questions.

Question 13

Which of the following is an advantage of using open-ended questions?

Accepted Answer

Open-ended questions allow respondents to freely express their opinions, thoughts, and experiences, which can uncover new insights and perspectives that may not have been considered before. This can be particularly valuable in the early stages of product development or when exploring new markets. Option A is incorrect because it is typically more difficult to compare responses to open-ended questions across respondent groups. Option B is also incorrect because open-ended questions usually take more time to answer and analyze. Option D is incorrect because large sample sizes may require more efficient and standardized data collection methods like closed-ended questions.

Question 14

Gerald,a student at a local university,has prepared a questionnaire for his research on consumer behavior.The questions in his survey allow respondents to answer in either a "Yes" or a "No." Which of the following question types is the questionnaire typically using?

Accepted Answer

The questionnaire is using a dichotomous question type as it provides only two response options. A dichotomous question is a type of question that offers two answer options, such as "yes" or "no," "true" or "false," or "agree" or "disagree."

Question 15

The question "What is your ethnicity?" with answer options such as White,African American,Hispanic,Asian,and other,is an example of a(n)_____ question.

Accepted Answer

The question is asking for a person's ethnicity, and the answer options provided are categories of ethnicities. Therefore, it is a categorical question.

Question 16

Which of the following best exemplifies dichotomous questions?

Accepted Answer

Dichotomous questions only have two possible answer options, such as yes or no. Option C is the only question that fits this criteria with a simple yes or no answer. The other options offer a range of options or open-ended responses.

Question 17

Questions that allow respondents to express themselves as they choose are called _____ questions.

Accepted Answer

Open-ended questions allow respondents to express themselves in their own words and provide more detailed and varied responses compared to closed-ended questions. This can be useful in gathering qualitative data and insights.

Question 18

Which of the following best exemplifies close-ended questions?

Accepted Answer

Close-ended questions typically have a limited set of answer options, such as "yes" or "no." Option C can only be answered with a "yes" or "no" response, making it a close-ended question. The other options allow for more open-ended responses and therefore do not exemplify close-ended questions.

Question 19

_____ questions provide data that are difficult to tabulate and compare.

Accepted Answer

Open-ended questions allow respondents to provide unique and varied responses that may be difficult to categorize or compare in a straightforward manner. Categorical, scalar, and dichotomous questions provide more structured data that can be quantified and compared more easily.

Question 20

A disadvantage of open-ended questions when compared to close-ended questions is that they:

Accepted Answer

Open-ended questions allow for a wide range of responses, making them harder to analyze and interpret, especially with large sample sizes.

Quiz 12: Marketing Plans: Saying How Youll Get Salespart Four: Cash, Accounting, and Finance in the Small Business