Differential advantage is typically the result of a business:

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Differential advantage refers to a business being distinct from its competitors in terms of its product, price, place, and promotion. This can be achieved through various strategies such as offering a unique product, pricing it differently, having a unique distribution channel, or promoting it in a unique and effective way. Adopting a code of conduct or going through different stages of the new product development and product life cycle may help a business, but it does not necessarily result in a differential advantage. The concept of heterogeneity is not directly related to differential advantage.

Differential Advantage Is Typically the Result of a Business