The development of portfolio planning techniques at the end of the 1960s was initiated by:
A)The Rand Corporation
B)General Electric
C)Michael Porter
D)Peter Drucker

Question

Quizplus · Accepted Answer

General Electric is widely credited with developing portfolio planning techniques in the late 1960s, specifically the Growth-Share Matrix (also known as the Boston Consulting Group Matrix) which was designed to help allocate resources across a company's diverse business units. The Rand Corporation, Michael Porter, and Peter Drucker were all influential figures in management theory, but did not play a primary role in the development of portfolio planning techniques.

The Development of Portfolio Planning Techniques at the End of the 1960s