The axes of the BCG and GE/McKinsey portfolio planning matrices act as proxies for two key strategic variables:
A)Market share and market growth
B)Competitive advantage and market growth
C)Competitive advantage and market attractiveness
D)Individual business unit performance and potential for synergy.

Question

Quizplus · Accepted Answer

The BCG matrix uses market growth and market share as its axes, while the GE/McKinsey matrix uses market attractiveness and competitive advantage as its axes.

The Axes of the BCG and GE/McKinsey Portfolio Planning Matrices