Small businesses can compete with larger rivals with bigger budgets by employing unconventional,low-cost creative techniques known as:
A)market research.
B)astonishing customer service.
C)bootstrap marketing techniques.
D)psychographics.

Question

Quizplus · Accepted Answer

Bootstrap marketing techniques are low-cost and creative ways for small businesses to compete with larger rivals. This can include tactics such as guerilla marketing, social media marketing, and referral marketing. Market research and psychographics are important for understanding customers, but do not necessarily give small businesses a competitive advantage. While astonishing customer service is important, it alone may not be enough for a small business to compete with larger rivals with bigger budgets.

Small Businesses Can Compete with Larger Rivals with Bigger Budgets