When it comes to gathering market research on customers,most small companies tend to be:
A) as good at it as large companies.
B) at a severe disadvantage in comparison to large companies.
C) data rich,lots of facts,but information poor,little in a useful form.
D) less effective at defining the research problem than larger companies.
Correct Answer:
Verified
Q6: The primary goal of marketing research is
Q7: _ is the process of creating and
Q8: Market research answers what important question for
Q9: Small businesses can compete with larger rivals
Q10: The focus of the small company's marketing
Q12: _ is a process in which computer
Q13: John wants to answer the question,"What drives
Q14: The marketing plan builds a strategy for
Q15: The marketing plan should include certain key
Q16: Shifting patterns in the age,income,education,race,and other characteristics
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