Shifting patterns in the age,income,education,race,and other characteristics of the population are the subject of ________ and exert a potent force on a company's marketing plan.
A)psychographics
B)geographics
C)demographics
D)geo-demographics

Question

Quizplus · Accepted Answer

Demographics refers to the study of the characteristics of a population including age, income, education, race, and other factors. These shifting patterns can have a significant impact on a company's marketing plan as it needs to adapt to changes in the target market. Psychographics refers to the study of personality, values, attitudes, interests, and lifestyles. Geographics refers to the study of the location and distribution of people and their activities. Geo-demographics combines geographics and demographics to classify populations by where they live and what their demographic characteristics are. While all of these factors may be significant to a company's marketing plan, demographics is the most relevant answer in this context.

Shifting Patterns in the Age,income,education,race,and Other Characteristics of the Population