________ puts the customer at the center of a company's thinking,planning,and action and shifts the focus from a product or service to customers and their needs and wants.
A)Guerilla marketing strategy
B)Data mining
C)Customer relationship management (CRM)
D)Entertailing

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a strategy that puts the customer at the center of a company's thinking, planning, and action. The main focus of CRM is to build a strong relationship with the customer by understanding and satisfying their needs and wants. This can be achieved through personalized communication and engagement, data analysis, and customer feedback.

________ Puts the Customer at the Center of a Company's