The key to marketing success is:
A) economy of scale in promotion by creating broad-based ad campaigns.
B) understanding customers' unique needs,wants and preferences.
C) the use of direct-marketing and e-commerce.
D) catering to teenagers.
Correct Answer:
Verified
Q20: Effective one-to-one marketing involves:
A)identifying your best customers.
B)treating
Q21: _ puts the customer at the center
Q22: Clementine,DataScope Pro,GoldMine,and MineSet are what type of
Q23: The total quality management (TQM)concept:
A)strives to achieve
Q24: Companies do a number of things to
Q26: To build an effective customer service program,it
Q27: Companies with strong reputations for quality follow
Q28: Small businesses are able to maintain a
Q29: _ is drawing customers into a store
Q30: TCM is the acronym for:
A)total customer management.
B)time
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