Small businesses are able to maintain a leadership role in innovation by:
A) using their size,flexibility,and speed to their advantage.
B) spending much more money on R & D than large companies do.
C) foreseeing trends better and far enough in advance that they can spread innovation costs over several years.
D) making better use of technology than large companies.
Correct Answer:
Verified
Q23: The total quality management (TQM)concept:
A)strives to achieve
Q24: Companies do a number of things to
Q25: The key to marketing success is:
A)economy of
Q26: To build an effective customer service program,it
Q27: Companies with strong reputations for quality follow
Q29: _ is drawing customers into a store
Q30: TCM is the acronym for:
A)total customer management.
B)time
Q31: _ recognizes that any improvement in quality
Q32: Numerous surveys have concluded that the most
Q33: A company's competitive edge is:
A)dependent on the
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