A company's competitive edge is:
A)dependent on the availability of its products.
B)largely a function of its pricing strategies.
C)the superiority of its market research.
D)based on customers' perception of its products and services.

Question

Quizplus · Accepted Answer

A company's competitive edge is ultimately based on customers' perception of its products and services. While availability, pricing strategies, and market research can all contribute to a company's success, it is the perception of the quality and value of its offerings by customers that ultimately determines its competitive edge.

A Company's Competitive Edge Is