The worst marketing catastrophe to befall any business would be to:
A)encourage customers to complain and have employees give management feedback on the complaints.
B)have great advertising and poor quality products.
C)have poor customer service and a highly effective promotional campaign.
D)have a great product and an inaccessible location.

Question

Quizplus · Accepted Answer

Having great advertising and poor quality products is the worst marketing catastrophe because it will lead to customer dissatisfaction and negative word-of-mouth, which can damage the company's reputation and sales.

The Worst Marketing Catastrophe to Befall Any Business Would Be